Meta Expands WhatsApp Status Ad Options: Brands Can Now Link to DM Chats
ByAinvest
Monday, Sep 15, 2025 9:13 pm ET1min read
META--
Meta is expanding WhatsApp ads options by allowing advertisers to display click-to-message ads that link to a WhatsApp Status update instead of opening to a DM chat. Advertisers can now combine WhatsApp Status ads with click-to-message ads from Facebook and Instagram. WhatsApp Status ads will appear in the Updates tab, and users will be sent directly to a chat with the business upon clicking the ad. WhatsApp Status ads are not available in all regions yet.
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