Meta and EssilorLuxottica Unveil Ambitious Connected Glasses, Aiming for Mass-Market Adoption

Meta and EssilorLuxottica are expanding their connected glasses range with more technological products backed by iconic brands. The new Ray-Ban Display features a color screen, neural bracelet, and AI assistant, available from $800. Oakley Vanguard introduces "Athletic Intelligence" with PRIZM lenses and noise-canceling speakers, priced at $499. The partnership aims to transform the smart glasses market into a growth driver, with annual production of 10 million units by 2026.

Meta and EssilorLuxottica are furthering their collaboration in the smart glasses market with the launch of two new products. The companies unveiled the Meta Ray-Ban Display and Oakley Meta Vanguard at the Meta Connect event in Paris, France, and Menlo Park, California, on September 18, 2025.

The Meta Ray-Ban Display, priced at $799, features a built-in color screen that displays incoming messages, previews of photos, video calls, and AI information such as step-by-step instructions. It also includes a neural band that translates hand gestures into commands for controlling the glasses. The glasses come with Transitions lenses and offer a unique blend of style and advanced technology EssilorLuxottica: EssilorLuxottica and Meta build on their successful partnership with new AI glasses that offer a glimpse into the future^[1].

The Oakley Meta Vanguard, priced at $499, introduces "Athletic Intelligence" with PRIZM lenses, a 12MP ultra-wide camera, and high-performance open-ear speakers with noise reduction. The glasses are designed for athletes, offering real-time performance insights from platforms like Garmin and Strava. They are built to withstand harsh elements with IP67 water and dust resistance and have up to nine hours of battery life EssilorLuxottica unveils new AI-powered glasses^[2].

The partnership aims to transform the smart glasses market into a growth driver, with annual production of 10 million units by 2026. Francesco Milleri, Chairman and CEO at EssilorLuxottica, commented on the innovation, stating, "This latest innovation reveals the next horizon. We set our sights on something bigger, and Meta Ray-Ban Display showcases the best of our two companies in terms of lens technology and wearables design expertise, and Meta’s leadership in AI and software architecture" EssilorLuxottica: EssilorLuxottica and Meta build on their successful partnership with new AI glasses that offer a glimpse into the future^[1].