Meta's AI App: A New Challenger to ChatGPT

Written byClyde Morgan
Friday, Feb 28, 2025 9:49 am ET2min read

Meta, the parent company of , Instagram, and WhatsApp, is set to launch a new AI app to compete with the popular ChatGPT. The company plans to invest $60 to $65 billion in AI projects this year, including the construction of a massive data center and the deployment of over 1.3 million GPUs to support AI operations. CEO Mark Zuckerberg aims to make Meta AI the leading digital assistant with over one billion users across its platforms.

Meta's AI app, Meta AI, is designed to offer agentic and multimodal capabilities, allowing it to perform tasks and interact with users in a more human-like manner. It is built on the Llama series of AI large language models, which are open-source, enabling businesses and consumers to use the models for free. This open-source approach sets Meta AI apart from rivals like OpenAI and Google, which charge for their AI services.

One of the key features of Meta AI is its AI engineer, capable of writing code. This could accelerate research and development efforts across the tech industry, as AI models become more sophisticated and capable of performing complex tasks. Additionally, Meta AI is designed to offer personalized experiences based on specific individual preferences and cultural contexts, taking advantage of the vast amount of data available from Meta's user base.

Meta plans to monetize its new AI app through several potential revenue streams. Advertising will likely remain a core component of Meta's business model, with AI helping to improve the efficiency and effectiveness of its online advertising platform. Premium services, such as advanced features or priority access, could also be offered to users for a subscription fee. Enterprise solutions, such as AI-powered chatbots or virtual assistants, could be offered to businesses for customer service or other purposes. Data licensing and in-app purchases are additional revenue streams that Meta could explore.

However, Meta's entry into the AI app market comes with several risks and challenges. Sustainability concerns, potential misuse of AI technology, and competition from other tech giants are among the key issues that Meta must address. To mitigate these risks, Meta should diversify its revenue streams, implement robust safeguards and ethical guidelines for AI development, and invest in AI safety research. By staying competitive and addressing these challenges proactively, Meta can enhance the sustainability, security, and competitiveness of its AI app market entry.



Meta's AI app, Meta AI, is poised to challenge ChatGPT and other AI assistants in the market. With its open-source approach, AI engineer for code writing, and integration with Meta's ecosystem, Meta AI offers a unique value proposition to users. As Meta continues to invest in AI research and development, it is well-positioned to capitalize on the growing demand for AI-driven services and products.



In conclusion, Meta's new AI app, Meta AI, is a significant development in the AI app market. With its innovative features and functionalities, Meta AI has the potential to challenge ChatGPT and other AI assistants. However, Meta must address the risks and challenges associated with its entry into the AI app market to ensure the success of its new AI app. By staying competitive and addressing these challenges proactively, Meta can enhance the sustainability, security, and competitiveness of its AI app market entry.

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