Meta's $799 Ray-Ban Display Smart Glasses Begin Rolling Out in Select US Stores, Neural Band Feels Like 'Magic', Zuckerberg Says

Meta CEO Mark Zuckerberg has touted the company's new $799 Ray-Ban Display smart glasses, calling the Neural Band wrist controller "like magic." The glasses feature a heads-up display in the right lens, delivering messaging, navigation, and music playback. The Neural Band uses surface electromyography to detect finger movements, allowing users to control apps and adjust features with wrist gestures. The glasses are available in select US stores and will be available internationally in 2026.

Meta, the parent company of Facebook, has recently introduced its latest innovation in wearable technology: the Ray-Ban Display smart glasses. These glasses, priced at $799, feature an integrated micro-LED display in the right lens, offering a range of augmented reality functionalities. The new device expands on the capabilities of the existing Ray-Ban Meta (Gen 2) and the upcoming Oakley Meta Vanguard, integrating messaging, navigation, and music playback into a stylish frame Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. The Ray-Ban Display smart glasses come with a unique Neural Band wrist controller that uses surface electromyography to detect finger movements, allowing users to control apps and adjust features with simple wrist gestures. This technology, described by Meta CEO Mark Zuckerberg as "like magic," adds a new dimension to wearable technology by making it more intuitive and user-friendly Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. Meta has reported strong demand for demonstrations of the Ray-Ban Display, with appointments already fully booked through mid-October. To raise awareness and allow potential customers to experience the glasses first-hand, Meta is opening a series of pop-up stores called Meta Lab. The first store will open in Las Vegas on October 16, followed by another in Los Angeles on October 24, and a third in New York City on November 13 Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. For those unable to attend a Meta Lab, the glasses will also be available to try at select Ray-Ban, Verizon, Best Buy, and LensCrafters stores. The Ray-Ban Display smart glasses officially went on sale in the United States on September 30, with international availability expected from early 2026 Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. The new device is set to revolutionize the way users interact with their devices, offering a hands-free and immersive experience. The integrated display can show text messages, camera viewfinder previews, and turn-by-turn navigation, among other features. The glasses also offer live captions and real-time translations, as well as the ability to display what a user is listening to on Spotify Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. The Ray-Ban Display smart glasses come in two colors—classic black or beige sand finish—and include transitional lenses as standard. Prescription options will also be available Meta launches pop-up stores to showcase new Ray-Ban smart glasses^[1]. Meta's focus on user experience and innovation in wearable technology is likely to be well-received by investors and financial professionals. The company's ability to integrate advanced technologies into everyday wearables could open up new markets and revenue streams. However, the success of the Ray-Ban Display smart glasses will depend on factors such as pricing, availability, and consumer adoption.