Meta's $119.94 Billion Trading Volume Lands Fifth in Market Amid AI Investments and Economic Uncertainty

On March 31, 2025, Meta's trading volume reached $119.94 billion, ranking fifth in the day's stock market. Meta (META) fell 0.07%, marking the fourth consecutive day of decline, with a total drop of 7.98% over the past four days.

Meta's significant investments in artificial intelligence (AI) are facing a potential test from a slowing ad market and concerns over tariffs. Investors are closely monitoring whether Facebook, a key component of Meta's business, can maintain its advertising revenue growth amidst these challenges. The company's Advantage+ Shopping campaigns, which leverage AI, have shown rapid revenue growth in recent years, but the broader economic environment poses risks to this trend.

Meta's reliance on AI for its advertising business is a double-edged sword. While AI-driven campaigns have been successful, the company's data center costs could rise due to tariffs, potentially impacting its profitability. Additionally, Meta's partnerships with other tech companies, such as CoreWeave, which provides access to Nvidia graphics processing units, highlight the company's commitment to AI but also its exposure to external factors that could affect its operations.

Despite these challenges, some analysts remain optimistic about Meta's prospects. They point to the company's historical rebound patterns and the potential for ad revenue expansion as reasons for continued investment. However, the current economic climate and regulatory pressures mean that Meta's path forward is far from certain.