Messi Tops Celebrity Memecoin Popularity With 67 Score

According to a study conducted by Peer Game, Lionel Messi would have the most popular celebrity memecoin if he were to launch one this year. The study ranked celebrities based on public interest in potential memecoins, using metrics such as Google Trends and keyword searches on platforms like Keywordtool.io. Messi topped the ranking, narrowly edging out LeBron James with a score of 67 out of 100. The study highlights the significant influence of sports stars like Messi, who inspire generations and connect with fans on a global scale, making them prime candidates for memecoin launches.

Celebrities from the music industry and social media influencers also wield considerable power. The rest of the top five include Kim Kardashian and Justin Bieber, who are tied for third place with a score of 50, and Taylor Swift, who is in fifth place with a score of 47. These pop icons, with vast and dedicated fanbases, are well-positioned for memecoins aimed at younger demographics. The study also notes that the average person is becoming more willing to engage with the market, getting people who would otherwise be uninvolved in cryptocurrency more actively participating.

The rise of memecoins demonstrates their potential to extend beyond entertainment and into the political sphere. The launch of Donald Trump’s $TRUMP coin, despite sparking controversy, helped boost his popularity among younger people and the crypto community. It played a key role in his path to the presidency, underlining how memecoins can shape public perception and wield significant influence. This trend is part of a broader growth in the memecoin market, which grew by 46% in 2024, cementing its position as one of the fastest-growing niches in cryptocurrency. This surge has been largely driven by the rise of celebrity tokens, which have attracted a new wave of engagement from individuals who would otherwise be uninterested in crypto.