MessageGears Enhances Campaign Functionality with Multi-Destination External Campaigns

MessageGears has introduced multi-destination external campaigns, allowing marketers to send identical audience segments to multiple third-party platforms at once. This enhances efficiency, reduces compute costs, and streamlines the tech stack. Marketers can now send the same advertising audience to Meta, Google Ads, and Microsoft Ads simultaneously, with consistent targeting across platforms and simplified monitoring. This feature helps enterprise teams move faster, reduce repetitive data pulls, and improve cross-team alignment.

MessageGears, a leading data activation and engagement platform, has introduced a significant enhancement to its campaign functionality: multi-destination external campaigns. This innovation allows marketers to send identical audience segments to multiple third-party platforms simultaneously, streamlining operations and reducing costs [1].

The new feature eliminates the need for redundant queries and manual updates, consolidating a commonly repeated task into a single workflow. Previously, marketers had to recreate campaign segments and manually update each destination, which could be time-consuming and error-prone. With multi-destination external campaigns, a single extraction can now send the same audience to multiple platforms, such as Meta, Google Ads, and Microsoft Ads, with consistent targeting and simplified monitoring [1].

Key benefits of this enhancement include faster campaign creation, cost savings, and a streamlined tech stack. For example, a team sending a 500K member audience to five destinations previously ran five separate extractions, querying their data warehouse five times and processing 2.5M rows. Now, the same result is achieved with a single query, reducing compute costs and system strain [1].

This feature also supports data consistency across multiple platforms, enabling enterprise teams to move faster and more effectively across marketing channels and departments. Customer segments, such as "recent app abandoners" or "recent purchasers with discount tags," can be sent directly to an organization's central data lake, such as S3 or Google Cloud Storage, without running redundant queries [1].

By integrating this capability, MessageGears brings yet another CDP-level functionality into its platform, reducing the need for redundant tech and providing marketers with a unique cross-channel customer engagement experience. This enhancement is now available to all MessageGears customers [1].

References:
[1] https://finance.yahoo.com/news/messagegears-introduces-multi-destination-external-114600836.html