Merino Wool Takes Center Stage in Luxury Fashion
ByAinvest
Friday, Dec 19, 2025 4:29 am ET1min read
ZGN--
Merino wool is a luxury fiber that is gaining popularity due to its quality, craftsmanship, sustainability, and emotional value. It is preferred by brands such as Ermenegildo Zegna and Brooks Brothers for its softness and ability to be worn next to skin. The fiber is seeing an uptick in demand in India due to its eco-friendly and temperature-regulating properties. It is popular among outdoor and athletic communities, and its unique properties make it stand out from other fibers.
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