Meridianbet's "Watch & Bet" Feature: A Game Changer in the Betting Industry

In the fast-paced world of sports betting, innovation is the name of the game. Meridianbet, a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has just upped the ante with the launch of its new "Watch & Bet" feature. This groundbreaking mobile application allows users to stream live sports in full-screen mode while placing in-play bets simultaneously, a move that could revolutionize the way fans engage with their favorite sports and betting platforms.

The "Watch & Bet" feature is more than just a gimmick; it's a strategic play designed to increase in-play betting volume, extend session duration, and drive higher revenue per active user. By offering a seamless integration of live streaming and betting, Meridianbet is positioning itself as a leader in the industry, providing users with an immersive experience that keeps them engaged and betting longer.

The success of this feature will be measured by specific metrics such as in-play betting volume, session duration, and revenue per active user. These metrics are crucial for Meridianbet's strategy to enhance user engagement and drive revenue growth. According to the announcement, GMGI reported unaudited FY24 GAAP revenue of $151.1M and organic revenue of $159.7M, indicating a strong financial performance that could be further bolstered by the "Watch & Bet" feature.

But what sets Meridianbet apart from its competitors? The "Watch & Bet" feature provides several competitive advantages. Firstly, it allows users to stream live sports in full-screen mode while placing in-play bets simultaneously. This feature is designed to increase in-play betting volume, extend session duration, and drive higher revenue per active user. By offering this seamless integration of live streaming and betting, Meridianbet can enhance user engagement and satisfaction, making it more attractive to users who prefer a more immersive betting experience.

Secondly, the feature supports growth in turnover, user value, and margin, directly contributing to Meridianbet's core monetization strategy. According to the announcement, GMGI reported unaudited FY24 GAAP revenue of $151.1M and organic revenue of $159.7M, indicating a strong financial performance that could be further bolstered by the "Watch & Bet" feature.

In response to this innovation, competitors might consider developing similar features to stay competitive. They could focus on enhancing their own live streaming capabilities and integrating them with in-play betting options. Additionally, competitors might invest in improving their user interface and overall user experience to match or exceed the seamless integration offered by Meridianbet's "Watch & Bet" feature. They could also explore partnerships with sports leagues or broadcasters to secure exclusive streaming rights, thereby attracting more users to their platforms.



The launch of the "Watch & Bet" feature is a strategic move by Meridianbet to enhance user engagement and drive revenue growth. The success of this feature will be measured by specific metrics such as in-play betting volume, session duration, and revenue per active user, all of which are aligned with the company's long-term growth strategy. As the betting industry continues to evolve, Meridianbet's innovative approach to user engagement and revenue generation positions it as a leader in the market, poised for continued success and growth.