"Meme Tokens Surge: MEXC Leads with 51 First Launches, Binance Selective"

In the dynamic world of cryptocurrency, the year 2024 witnessed a remarkable surge in meme token trading, presenting both challenges and opportunities for exchanges. The market saw a significant influx of new meme tokens, with over 1.2 million launches in November alone, indicating heightened retail investor activity. This trend was accompanied by notable price surges, such as WIF's continued rise, BOME's 1000x rally following its Binance listing, and GOAT's single-day 100x price spike. Additionally, AI Agent-related meme tokens fueled on-chain mining narratives, highlighting the evolving dynamics between investor sentiment, exchange listing strategies, and market trends.

The meme token market capitalization skyrocketed by 500% in 2024, reaching $120 billion. This rapid growth was evident in the launch of 1.248 million meme tokens on Pumpfun in November, reflecting growing retail speculation and market liquidity. These trends underscore the shifting dynamics between investor sentiment, exchange listing strategies, and meme coin market cycles.

A new listing analysis of six major exchanges — Binance, OKX, Bybit, Bitget, MEXC, and Gate.io — reveals stark differences in how platforms approach meme tokens. MEXC has emerged as the dominant exchange in this sector, securing a first-mover advantage with 51 first-time launches. It is followed by Gate (9 first listings) and Bitget (7 first listings), while Binance, OKX, and Bybit had none. Beyond first launches, MEXC also led in total meme token listings, with 72 of the 77 most popular meme coins (93.5%) available on its platform. Gate.io followed with 66 listings (85.7%), far outpacing major exchanges like Binance (13 tokens) and OKX (17 tokens), which took a more selective approach.

As the meme coin sector continues evolving, the divide between aggressive and conservative listing strategies is shaping how exchanges compete for market share. While platforms like Binance and OKX favor risk-averse approaches, MEXC’s rapid adoption of trending tokens has positioned it as the go-to exchange for meme coin traders. MEXC’s expedited listing processes, which integrate automated market analytics and real-time liquidity tracking, have allowed it