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Meme coins PEPE and FLOKI have recently regained attention in the cryptocurrency market, as traders and investors position them as potential high-growth assets amid the 2025 bull cycle. Both tokens are benefiting from their low market capitalization and high volatility, making them more sensitive to viral trends and community-driven momentum [1]. Analysts suggest that tokens like PEPE and FLOKI, which lack historical weight, are better positioned to respond quickly to shifts in market sentiment [2].
The resurgence of these meme coins has been highlighted in recent publications, signaling a broader revival of the meme coin category [3]. While Bitcoin and Solana have dominated the July 2025 rally, tokens such as LILPEPE have also experienced a surge in public interest and search activity [4]. A variant known as Wall Street Pepe has stood out for its lack of nostalgic branding and emphasis on community-led value creation, which analysts view as a more sustainable model compared to other meme coins [5].
Despite a temporary market downturn following the Federal Reserve’s decision to maintain interest rates, meme coins have shown signs of recovery, indicating the strength of speculative demand [6]. FLOKI, in particular, has drawn comparisons with Dogecoin, which gained traction through grassroots adoption and social media influence rather than traditional marketing [7]. This pattern suggests that FLOKI and PEPE may follow a similar path if they continue to attract attention and trading volume.
The trend also aligns with the launch of new meme-inspired projects, such as Maxi Doge Token, which has already raised over $100,000 in its presale [8]. This development reflects a growing appetite for speculative assets, even in a climate marked by macroeconomic uncertainty. Investors are increasingly allocating to meme coins as part of diversified strategies, particularly those seeking high-risk, high-reward opportunities [9].
However, experts caution that meme coins remain highly speculative and should not constitute a large portion of any investment portfolio [10]. For those willing to accept the volatility, PEPE and FLOKI are being closely watched as potential breakout candidates in the upcoming market cycle.
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[1] Changelly (https://changelly.com/blog/top-7-memecoins-under-1-that-could-20x-2025-bull-run/)
[3] Coinspeaker (https://www.coinspeaker.com/guides/best-meme-coins-to-buy/)
[4] The Economic Times (https://m.economictimes.com/wealth/invest/check-out-these-cryptocurrencies-growing-in-popularity-this-week/articleshow/123042405.cms)
[5] CryptoDnes.bg (https://cryptodnes.bg/en/best-crypto-to-buy-now-as-trading-volumes-climb-on-signs-of-market-recovery/)
[6] CoinGape (https://coingape.com/trending/fomc-meeting-july-2025-highlights-key-changes-and-market-impact/)
[7] Binance (https://www.binance.com/en/square/post/27725812669210)
[8] CryptoDnes.bg (https://cryptodnes.bg/en/maxi-doge-new-token-presale-blasts-past-130k-as-meme-coin-mania-resurfaces/)
[9] Binance (https://www.binance.com/en-IN/square/post/27710882508681)
[10] Bitget (https://www.bitget.com/price/flag-network/price-prediction)

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