"New Meme Coin Cocoro Launched By Dogecoin's IP Rights Holder"

The cryptocurrency world is abuzz with the launch of Cocoro (COCORO), a new meme coin backed by the intellectual property rights of the original Doge meme. Own the Doge, the group managing these rights, unveiled Cocoro on March 8, 2025, on the Base Ethereum layer-2 network developed by Coinbase. This launch coincides with Atsuko Sato's blog post introducing her newly adopted 10-year-old rescue dog, Cocoro, adding a layer of authenticity and emotional appeal to the coin.



The launch of Cocoro is a strategic move by Own the Doge to defend against unofficial, extractive deployments while benefiting Atsuko's existing supporters. The coin's debut saw its market cap quickly surge past $80 million, although it has since corrected to around $46 million with a token price near $0.046. This volatility is typical of the meme coin market, but Cocoro's official backing sets it apart from many of its peers.

The tokenomics of Cocoro are designed to support its long-term viability. 75% of the supply is locked into liquidity pools, 20% is distributed via airdrops to DOG and NEIRO holders, and the remaining 5% is allocated to a DAO reserve. This distribution ensures liquidity and community engagement, which are crucial for the coin's success.

The choice of the Base network for Cocoro's launch is significant. CEO Smoke of Own the Doge highlighted the network's scalability and affordability, stating, "They have made it fast and affordable to build on Ethereum at scale." This scalability is essential for handling a large number of transactions efficiently, which is crucial for a meme coin aiming to attract a wide user base. The affordability of transactions on the Base network also makes it more accessible for users to buy, sell, and trade Cocoro, encouraging more speculative trading and increasing liquidity.

However, investing in Cocoro comes with its own set of risks and challenges. The meme coin market is inherently volatile, and the value of Cocoro is not backed by any physical assets or cash flows. This makes it susceptible to market manipulation and speculative trading. Additionally, the regulatory environment for cryptocurrencies is still evolving, and there is a risk of regulatory changes that could impact the value and legality of meme coins like Cocoro.

Despite these risks, the official backing by Atsuko Sato and Own the Doge provides Cocoro with a level of legitimacy and authenticity that many other meme coins lack. This backing, combined with the strategic launch on the Base network and the well-thought-out tokenomics, positions Cocoro for potential long-term success in the meme coin market. As the cryptocurrency world continues to evolve, it will be interesting to see how Cocoro fares in this dynamic and unpredictable landscape.