Meliuz Buys 275.43 BTC for $28.61 Million, Becomes Latin Americas Largest Corporate Bitcoin Holder

Meliuz, a prominent fintech company based in Latin America, has solidified its position as the largest corporate Bitcoin holder in the region following a significant purchase. The company acquired an additional 275.43 BTC for $28.61 million, bringing its total Bitcoin holdings to 595.67 BTC. This strategic move was announced by the company's Executive Chairman, Israel Salmen, and underscores the growing acceptance of Bitcoin in corporate treasuries in Latin America.

The purchase was made possible through a recent stock offering, which raised $32 million. This financial maneuver not only bolstered Meliuz's digital asset strategy but also highlighted the company's innovative approach to treasury management. The company's shift towards Bitcoin is part of a broader trend among publicly traded firms globally, reflecting a growing interest in integrating digital assets into corporate treasuries. This trend is particularly notable in Latin America, where financial analysts predict increased corporate adoption of Bitcoin.

Meliuz's decision to invest in Bitcoin aligns with its evolving business model. Originally focused on cashback services, Meliuz has expanded into digital accounts and credit cards, positioning itself as a leader in digital financial services. The addition of Bitcoin to its portfolio further strengthens its market presence and appeal to investors interested in digital asset strategies. The company's Bitcoin holdings now stand at 595.67 BTC, making it the largest public BTC holder in Latin America. This significant investment not only enhances Meliuz's financial position but also underscores its commitment to innovation and digital transformation.

Meliuz's bold strategy has garnered attention from industry experts, who see it as a potential catalyst for broader adoption of Bitcoin in the region. This move could set a new benchmark for digital asset adoption among publicly traded firms, encouraging others to explore similar strategies. As the company continues to expand its digital asset strategy, it is poised to play a pivotal role in shaping the future of corporate treasury management in the region.

Meliuz's moves have been received well by the Brazilian financial market. Share prices have risen by over 110% since its bitcoin pivot announcement, highlighting the relevance of such a proposal for Brazilian investors. Another Brazilian company, Oranje, has stated that it aims to purchase nearly $210 million in BTC, but it has yet to execute this strategy. Meliuz's first Bitcoin purchase was in March, when the company tested the waters with a smaller $4 million buy. The second purchase followed in May, when the company received support from its shareholders to jump fully into the Bitcoin bandwagon. At that time, Meliuz bought 274.52 BTC for $28.4 million.