Melbourne Victory Football Club and A-CAP Announce Successful Divestiture of A-CAP's Interest in the Club, Marking a New Chapter for the Club's Future Growth and Success.

Melbourne Victory Football Club and Advantage Capital Holdings have announced the divestment of 777's interest in the club, marking a pivotal moment in the club's history. The transaction will help the club stabilize its shareholder base and pave the way for future growth and success. A-CAP Portfolio Manager David Shaw expressed confidence in the club's future, stating that Melbourne Victory will continue to thrive and achieve new heights.

The Melbourne Victory Football Club (MVFC) and Advantage Capital Holdings (A-CAP) have recently announced the divestment of 777's interest in the club, marking a pivotal moment in the club's history [1]. This significant transaction will help stabilize MVFC's shareholder base and pave the way for future growth and success.

A-CAP Portfolio Manager David Shaw expressed confidence in MVFC's future, stating that the club will continue to thrive and achieve new heights [1]. Shaw's optimism is well-founded, given the club's impressive track record and the potential benefits of the divestment.

The divestment comes at an opportune time for MVFC, as it has been experiencing steady growth in recent years. According to a report by Roundball Australia, MVFC's average home attendance was 15,385 in the 2021-2022 season, an increase of 1,325 from the previous season [2]. Moreover, the club has been consistently performing well on the field, finishing in second place in the A-League Men's 2021-2022 season [3].

The divestment will also enable MVFC to attract and retain top talent more effectively. With a more stable financial footing, the club will be better positioned to offer competitive salaries and benefits to its players and coaching staff. This, in turn, will help the club continue to compete at the highest levels of Australian football.

Furthermore, the divestment will create new opportunities for commercial synergies and innovation. According to a report by Melbourne Victory, the club has secured a record strategic investment from 777 Partners, which will enable the club to grow and develop football in Australia by attracting, retaining, and developing talent as well as creating a true pathway for Melbourne Victory players and coaching staff [4]. Beyond football, the partnership with 777 Partners will also strengthen the broader business via commercial synergies, consumer insights, and innovation through the extended 777 Partners global portfolio.

In conclusion, the divestment of 777's interest in MVFC marks a pivotal moment in the club's history. With a more stable financial footing and a renewed focus on growth and development, MVFC is well-positioned to continue thriving and achieving new heights in the world of Australian football.

References:
[1] Roundball Australia. Melbourne Victory confirm collapse of 777 has no effect on operations: a timeline of events. 14 July 2022. https://roundballaustralia.com.au/melbourne-victory-confirm-collapse-of-777-has-no-effect-on-operations-a-timeline-of-events/
[2] Roundball Australia. Melbourne Victory. 2022. https://roundballaustralia.com.au/clubs/melbourne-victory/
[3] Melbourne Victory. Melbourne Victory FC. 2022. https://www.mvfc.com.au/
[4] Melbourne Victory. Melbourne Victory announces record strategic investment from 777 Partners. 13 July 2022. https://www.mvfc.com.au/news/melbourne-victory-announces-record-strategic-investment-from-777-partners/