Melania Trump's AI Promo Can't Stem MELANIA's 98% Plunge Amid $10M Team Sales Scrutiny

Melania Trump Promotes MELANIA Token in AI Video Amid $10M Team Sales and 98% Price Collapse

US First Lady Melania Trump has reignited attention for her Solana-based memecoin, MELANIA, through an AI-generated video promoting the token. The promotion, shared on X and Truth Social, coincides with unresolved concerns over $10 million in token sales by team wallets and a near-total price collapse from its January 2025 peak of $13.73 to $0.18 as of October 2025, a 98% declineMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1]. Blockchain analysis platforms like Bubblemaps and Lookonchain highlight large transfers and dollar-cost averaging (DCA) strategies used by the team, which involved repeated smaller sales to avoid abrupt market shocksMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1]. On-chain data reveals a $30 million token movement on April 7 and additional $1.5 million sales in late April following a 21% price rallyMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1].

The MELANIA token's trajectory mirrors broader memecoin volatility, with its value plummeting amid unexplained liquidity shifts. Critics argue the sales raise transparency issues, as team wallets reportedly offloaded tokens without public justificationMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1]. Hayden Davis, co-creator of MELANIA and a previous memecoin project (Libra), has faced scrutiny for similar practices. A prior Davis-led token collapsed 99% within two days due to insider dominanceMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1]. Investors are advised to verify on-chain transactions via Solana explorers and cross-reference liquidity changes with blockchain intelligence platformsMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1].

The Trump family's foray into crypto has drawn regulatory and ethical debates. President Donald Trump's own $TRUMP token, launched in January 2025, peaked at $75 before dropping 88% to $8. The Trump Organization reportedly earned $320 million in trading fees from the coin, sparking calls for investigations into potential Emoluments Clause violationsMelania Meme (MELANIA) Price Prediction 2025–2030^[3]. Meanwhile, MELANIA's tokenomics allocate 35% to team vesting over 13 months, with 20% each to treasury and community initiativesMELANIA Token: New Team Sales and Pressures on the Price^[5]. However, its "collectible" designation contrasts with its speculative performance, as outlined in its FAQ sectionMELANIA Token: New Team Sales and Pressures on the Price^[5].

Blockchain analysts attribute MELANIA's decline to market saturation and shifting investor sentiment. Memecoins, which dominated 27% of global crypto attention in Q1 2025, have seen waning interest, with active wallets on platforms like Pump.fun dropping 49% since January. Short-sellers have also capitalized on the token's weakness, with one whale betting $1.33 million in USDC to profit from a price drop below $21.50.

Amid these challenges, price forecasts remain mixed. Technical indicators from CoinCodex suggest a bearish outlook, with a 25.14% projected decline by November 2025Official Trump Solana Meme Coin Falls as Melania Dropped Token of Her Own^[4]. Long-term predictions vary: a bullish scenario envisions $2.09 by 2030, while bearish models forecast a trough near $0.51. Investors are urged to balance speculative potential with caution, given the token's reliance on social media hype and lack of fundamental utility.

The MELANIA controversy underscores the risks inherent in memecoins, particularly those tied to high-profile figures. While Trump's AI-driven promotion highlights the intersection of politics and crypto, the token's performance reflects broader market skepticism toward projects lacking transparency or utilityMelania Trump Promotes MELANIA Token in AI Video Amid Questions Over $10M Team Sales and 98% Collapse^[1]. As the Trump family's crypto ventures face scrutiny, the MELANIA case serves as a cautionary tale for investors navigating the volatile memecoin landscape.