Meiwu Technology (NASDAQ: WNW) has formed a strategic partnership with Shenzhen Zhinuo Weichuang Technology to enhance marketing services, with a fixed upfront fee of RMB 1,000,000 and monthly fees of RMB 200,000. The partnership aims to boost WNW's brand influence across major Chinese e-commerce platforms through advanced digital marketing strategies. The agreement runs from July 2025 to June 2026, with Zhinuo Weichuang providing market research, strategic planning, account management, and data analysis services.
Meiwu Technology Company Limited (WNW), listed on the NASDAQ, has entered into a strategic partnership with Shenzhen Zhinuo Weichuang Technology Co., Ltd. (Zhinuo Weichuang) to enhance its marketing services. The agreement, effective from July 1, 2025, to June 30, 2026, includes a fixed upfront fee of RMB 1,000,000 and monthly fees of RMB 200,000 [1].
Zhinuo Weichuang, a company specializing in smart technology, AI-driven finance, and internet services, will provide comprehensive marketing services to Meiwu Technology. These services encompass market research, strategic planning, account management, and data analysis across major Chinese e-commerce platforms such as Taobao, JD.com, Pinduoduo, Douyin, Kuaishou, and WeChat. The partnership aims to bolster Meiwu Technology's brand influence and market competitiveness through advanced digital marketing strategies [2].
The partnership structure reveals a significant financial commitment from Meiwu Technology, with a total expenditure of approximately $3.4 million before considering additional performance-based fees. This investment signals a strategic pivot towards data-driven marketing, leveraging user data, display metrics, and browsing behavior to enhance precision targeting and potentially improve conversion rates across various e-commerce platforms [2].
However, the effectiveness of this investment remains speculative without baseline performance metrics or specific KPIs. The tiered, performance-based fee structure linked to conversions indicates some risk mitigation, but the absence of target performance thresholds makes ROI evaluation challenging. The partnership appears primarily focused on branding and awareness rather than immediate revenue growth [2].
Zhinuo Weichuang's expertise in AI-driven finance and smart technology suggests the partnership may extend beyond traditional marketing to incorporate advanced technological capabilities, potentially enhancing Meiwu Technology's competitive positioning in its market segment [2].
References:
[1] https://www.globenewswire.com/news-release/2025/06/17/3100644/0/en/Meiwu-Technology-Company-Limited-and-Shenzhen-Zhinuoweichuang-Technology-Co-Ltd-Form-Strategic-Partnership.html
[2] https://www.stocktitan.net/news/WNW/meiwu-technology-company-limited-and-shenzhen-zhinuoweichuang-u9qeaqsjk2qw.html
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