MEDIROM Healthcare Soars 73.33% on World ID Partnership

On August 8, 2025, MEDIROM Healthcare experienced a remarkable surge, rising 73.33% in pre-market trading. This significant increase can be attributed to the company's strategic collaboration with Hakuhodo Inc. to promote the adoption of World ID, a system that verifies an individual’s authenticity as a “real human being” within the “World” protocol.

MEDIROM Healthcare Technologies Inc. has partnered with Hakuhodo Inc. to participate in the “World” protocol, a “proof of human” system designed for the AI era. This collaboration aims to accelerate the adoption of World ID, a technology that verifies an individual’s authenticity as a real human being. MEDIROM plans to install the “Orb” World ID authentication device in approximately 100 of its “Re.Ra.Ku” relaxation salons, with a goal of issuing 500,000 new World IDs annually.

The “Orb” device, an advanced camera, is used to verify the humanness of individuals without identifying them. Once verification is complete, a verified World ID is issued and stored in the “World App,” enabling its use across various compatible services. This initiative is part of a broader effort to build a new global economic system where only real humans can access currency and services, increasing trust online by distinguishing between humans and AI.

MEDIROM’s involvement in this project aligns with its broader strategy to expand into HealthTech and digital preventive healthcare. The company has been actively developing on-demand training apps and smart trackers, such as the battery-free “MOTHER Bracelet®,” which is used in its remote monitoring system for various industries. This collaboration with Hakuhodo and Tools for Humanity further solidifies MEDIROM’s position as a leader in innovative healthcare technologies.