MedImpact's MedEmpower Fuel App Wins PBMI Excellence Award for Addressing Root Causes of High-Cost Conditions.

MedImpact's MedEmpower Fuel app has received the PBMI Excellence Award for its comprehensive wellness program that addresses the root causes of high-cost conditions. The app offers personalized meal planning, activity tracking, and behavioral coaching to support weight management and chronic disease prevention. It also provides add-on clinical condition management programs and has been embedded into MedImpact's standard pharmacy benefit management offering at no additional cost to clients and members.

The weight management market is poised for significant growth, with a projected increase of USD 114.79 billion from 2024 to 2029, at a compound annual growth rate (CAGR) of 10.9%. This growth is driven by a combination of factors including the rising obese population, increasing health awareness among end-users, and the growing number of clinical drug trials and approvals for weight loss [1].

The market is also seeing a rising demand for weight management services from developing economies, as well as the integration of digital technologies in weight management equipment. Key vendors in this space include Amway, Herbalife, and Nestle, among others. These companies are leveraging digital innovations to enhance their offerings and cater to the growing demand for personalized and convenient weight management solutions [1].

Cardinal Health, a leading player in medical supply distribution and healthcare logistics, is also capitalizing on the growth of the at-home healthcare sector. The company has expanded its at-home healthcare services through strategic acquisitions and infrastructure modernization. In 2025, Cardinal Health acquired the Advanced Diabetes Supply Group (ADSG) and Solaris Health, focusing on chronic disease management and home-based care. These acquisitions have strengthened the company’s market position and allowed it to serve approximately 500,000 patients annually [2].

Logistical innovations, such as automated distribution centers and AI-driven logistics, are also playing a significant role in enhancing the efficiency of at-home healthcare services. Cardinal Health’s Velocare™ logistics platform, for instance, is designed to address the critical pain point of ensuring timely access to medical supplies for patients with complex needs. The company’s financial performance in this segment has been robust, with a 13% revenue increase in Q3 2025 and projections of 26-28% revenue growth in 2026 [2].

The weight management market is characterized by several challenges, including a shortage of skilled home-care nurses and cybersecurity risks associated with IoT-enabled medical devices. However, companies like Cardinal Health are mitigating these risks through automation and strategic partnerships with technology providers.

Overall, the weight management market is experiencing a transformative period, driven by demographic shifts, technological advancements, and a growing emphasis on cost-effective care delivery. The integration of digital technologies and strategic acquisitions are key trends shaping the market landscape.

References:
[1] https://finance.yahoo.com/news/weight-management-market-2025-2029-080200530.html
[2] https://www.ainvest.com/news/cardinal-health-strategic-expansion-home-healthcare-logistical-innovation-market-positioning-high-growth-sector-2509/