Medicare Advantage Insurers Surge as CMS Boosts 2026 Rates: UNH, HUM, CVS Among Top Beneficiaries

Written byGavin Maguire
Tuesday, Apr 8, 2025 8:52 am ET2min read

The Centers for Medicare and Medicaid Services (CMS) announcement of a 5.06% increase in 2026 Medicare Advantage (MA) reimbursement rates is a material upside surprise for health insurers—both from a policy and market perspective. This is significantly above the 2.23% increase initially proposed in January and more than double the consensus expectation of a ~50-100bps revision. The magnitude and timing of this update underscore its importance, not only for earnings visibility but also for sentiment at a time of broader market stress.

Why This Matters:

Medicare Advantage has been under regulatory pressure for the past several years. The previous administration’s actions—particularly around rate-setting and the crackdown on billing practices like upcoding—contributed to margin compression and investor skepticism around the long-term profitability of MA plans. In that context, the 5.06% rate hike from the Trump administration marks a reversal in tone and policy trajectory. As

put it, this decision “validates insurers as a defensive winner” amid tariff volatility and global macro uncertainty.

Higher reimbursement rates allow insurers to:

  • Expand benefits without sacrificing margins.
  • Remain competitive during annual enrollment periods.
  • Re-price plans more aggressively in 2026, which feeds directly into top-line growth.

Who Benefits Most:

Mizuho and Barclays both flagged Humana (HUM), UnitedHealth Group (UNH), and CVS Health (CVS) as the primary beneficiaries, given their outsized exposure to the MA space. Secondary names like Elevance Health (ELV) and Centene (CNC) also benefit, but to a lesser extent.

  • Humana (HUM): The most Medicare Advantage-levered of the majors. Shares surged nearly 15% in premarket trading and are trying to reclaim their 50-day moving average.
  • UnitedHealth (UNH): A bellwether for the group, its stock jumped over 6%, positioning it above its 200-day moving average. The company reports earnings next week, and this ruling gives it a tailwind heading in.
  • CVS Health (CVS): Rallied almost 9% and reclaimed key technical resistance. The company's Aetna unit is a major MA provider.
  • Elevance (ELV) and Centene (CNC): Also rallied 5–7%, with both nearing or breaching their 200-day moving averages.
  • Bernstein analyst Lance Wilkes called the increase “visible evidence of the Trump administration's support for the MA program,” which marks a policy signal as much as a financial one.

Why This Group Looks Compelling Now:

From a technical standpoint, the group is showing strength just as broader equity markets are wobbling under tariff-related risk. MA-focused insurers have been relative outperformers through recent volatility, and this news injects fresh momentum.

From a fundamental perspective, these stocks offer:

  • Domestic exposure and insulation from trade policy.
  • A defensive profile, as healthcare demand is non-cyclical.
  • Rate certainty in a period where most industries are facing input cost inflation or margin compression.

Moreover, the final CMS ruling improves not just 2026 outlooks—it sets a tone. It alleviates a policy overhang that’s dogged the group since 2021 and provides evidence that the new administration is friendly to the MA model. Combine that with supportive demographics (aging population, expanding enrollment), and this group looks structurally advantaged in the new global economy.

Bottom Line: Medicare Advantage insurers are now operating with greater regulatory clarity, stronger pricing power, and robust technical setups. In a market still digesting tariff escalation, growth downgrades, and bond volatility, this cohort offers one of the most attractive combinations of visibility and defensiveness. The recent CMS action isn't just a positive headline—it’s a shift in the policy regime.

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