Media Veteran Derek Rogers Takes the Helm at KXII and FXII

Derek Rogers, a seasoned media professional with over two decades of experience, has been appointed as the new General Manager and Director of Sales for KXII (CBS) and FXII (FOX) in Sherman, Texas. Rogers' extensive background and proven track record make him an ideal choice to lead the stations into the future. His appointment, effective January 6, 2025, comes as Rick Dean retires after a 39-year career at the stations.

Rogers brings a wealth of knowledge and diverse experience to his new role. He has held various positions, including production manager, promotions director, local sales manager, and general sales manager. Most recently, he served as the General Manager at WCBI in Columbus-Tupelo, Mississippi. His Emmy-nominated production background, along with multiple AP and MAB awards, demonstrates his commitment to quality and excellence.



Rogers' appointment aligns with Gray Media's expansion strategy in the United States. As the nation's largest owner of top-rated local television stations, Gray Media is committed to investing in talent and expanding its footprint to maintain a competitive edge. Rogers' expertise in production, promotions, sales, and broadcasting, coupled with his success as a General Manager, positions him well to drive KXII and FXII's success.



Under Rogers' leadership, KXII and FXII can expect enhanced market presence and revenue growth. His strategic approach to sales and management, combined with his ability to foster a positive work environment and encourage collaboration, will likely boost morale and productivity among the stations' staff. By leveraging his digital media experience, Rogers can also strengthen the stations' online presence and digital marketing strategies, further enhancing their competitiveness in the modern media landscape.

In conclusion, Derek Rogers' appointment as General Manager of KXII and FXII in Sherman, Texas, signals Gray Media's commitment to investing in talent and expanding its footprint. With his extensive experience, proven track record, and strategic mindset, Rogers is well-positioned to lead the stations into a successful future. As the media industry continues to evolve, Rogers' leadership will be crucial in driving KXII and FXII's growth and adaptability.