MDLZ Latest Report

Performance of the Current Financial Report

Mondelez International (MDLZ) recorded a total operating revenue of US$9.604 billion as of December 31, 2024, up 3.05% from US$9.314 billion as of December 31, 2023. This growth reflects the company's progress in sales, possibly related to the growth in market demand, new product launches, and effective marketing strategies.

Key Data from the Financial Report

1. The operating revenue increased from US$9.314 billion to US$9.604 billion, a growth of 3.05%.

2. Global net revenue in 2023 was US$36.02 billion, up 14.35% year-on-year.

3. Net profit in 2023 was US$4.97 billion, up 82.25% year-on-year.

4. In the Chinese market, Mondelez's cookie and gum categories occupy the first and second market shares respectively.

5. The company invested over RMB1 billion in digital transformation and infrastructure construction in 2023.

Peer Comparison

1. Industry-wide analysis: The overall snack industry continued to show growth in 2024, especially in the health snack and convenience food sectors. According to data, the quarterly revenue of China's snack industry in the first three quarters of 2024 reached RMB1.9917 billion, up 58.02% year-on-year, indicating strong market demand, and the overall performance is expected to continue high growth under the promotion of the Spring Festival snack sales season. [Source](http://ai.iwencai.com/searchapp/content.html#type=report_pdf&uid=203aca3b4f01ba66)

2. Peer evaluation analysis: Mondelez International's operating revenue growth rate performed well, although other companies in the industry were also growing, but Mondelez maintained its competitiveness through its strong brands and product portfolio, highlighting its solid position in the market.

Summary

Mondelez International achieved steady growth in operating revenue in 2024, demonstrating its successful response to market demand, product innovation, and marketing strategies. The overall industry's positive trend further contributed to Mondelez's performance improvement.

Opportunities

1. With the increasing demand for health snacks, Mondelez can further expand its health product line to seize market opportunities.

2. Through continuous product innovation, such as launching new flavors and products, Mondelez can attract more consumers.

3. Leveraging the results of digital transformation, Mondelez can enhance online sales and further expand its market share.

Risks

1. Intensified competition may lead to a decline in market share, especially in the rapidly changing snack market.

2. The expansion of distribution channels may face increased costs, affecting profit margins.

3. Fluctuations in the economic environment may affect consumers' spending willingness, putting pressure on operating revenue.