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On June 17, 2025,
(MCD) experienced a significant drop in trading volume, with a total of $818 million in shares traded, marking a 32.07% decrease from the previous day. This decline placed McDonald's at the 73rd position in terms of trading volume for the day. The stock price also fell by 1.35%, extending its losing streak to three consecutive days, with a total decline of 3.58% over this period.McDonald's has reached a settlement in a $10 billion lawsuit filed by media mogul Byron Allen. The lawsuit alleged racial discrimination in advertising practices, claiming that McDonald's refused to advertise with Black-owned media outlets. The terms of the settlement were not disclosed, but it is confirmed that McDonald's has agreed to advertise across Allen's platforms at market rates. This resolution marks the end of a lengthy legal battle between the fast-food giant and Allen Media Group, which was initiated in 2021.
This settlement is expected to have a positive impact on McDonald's public image and potentially open new advertising avenues. The company has been focusing on advancing its value platform, technological innovation, and category expansion. The resolution of this lawsuit could help McDonald's redirect its resources towards these strategic initiatives, potentially benefiting its long-term growth prospects.
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