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On July 14, 2025,
(MCD) saw a trading volume of $1.714 billion, ranking 34th in the day's stock market activity. The stock rose by 0.66%, marking its fourth consecutive day of gains, with a total increase of 3.50% over the past four days.Melius Research has initiated coverage on McDonald's, assigning it a Sell rating. The firm's analyst, Jacob Aiken-Phillips, highlighted the challenges in the restaurant industry, noting that while the sector is structurally attractive, defending traffic has become increasingly difficult. This negative outlook is driven by long-term trends where consumers are shifting more of their food spending away from home.
Melius Research's coverage of the restaurant sector included 11 names, with McDonald's being one of the stocks receiving a Sell rating. The firm's analysis suggests significant downside potential for McDonald's stock, reflecting the broader challenges faced by the industry.
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