McDonalds Stock Surges 4.47% in Three Days, Trading Volume Ranks 78th in Market

On May 19, 2025, McDonald's (MCD) experienced a 0.82% increase in stock price, marking the third consecutive day of gains and a total rise of 4.47% over the past three days. The trading volume for the day was 8.82 billion, placing it 78th in the overall market rankings.

McDonald's recent menu changes have sparked mixed reactions from customers. The fast-food giant introduced a new menu item that failed to meet the expectations of fans who had hoped for the return of a beloved favorite. This disappointment comes as McDonald's continues to experiment with its menu, occasionally bringing back popular items in response to consumer demand.

One of the items that fans have been eagerly awaiting is the return of the Snack Wrap, which will make a comeback in 2025 after a long absence. The decision to bring back the Snack Wrap was driven by customer requests, highlighting the company's responsiveness to fan feedback. This move is part of a broader strategy to reintroduce discontinued items that have maintained a loyal following.

McDonald's has a history of discontinuing items due to various reasons such as lack of popularity, unprofitability, or inefficiency in kitchen operations. However, the company occasionally brings back fan favorites, as seen with the return of the Snack Wrap. This strategy not only satisfies customer demands but also helps in maintaining brand loyalty.

Another item that has garnered significant attention is the Cinnamon Melt, a breakfast item that was discontinued despite its popularity. Fans have expressed their disappointment and even started online petitions to bring back the Cinnamelts, but the company has yet to respond to these requests. The Cinnamon Melt's disappearance remains a mystery, with McDonald's providing no definitive explanation for its removal from the menu.

In addition to the Snack Wrap, McDonald's has also brought back the Chicken Selects, which were discontinued in 2013. The return of these items has been met with enthusiasm from fans, who have been eagerly awaiting their comeback. The company's decision to reintroduce these items reflects its commitment to meeting customer demands and maintaining a diverse menu.