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McDonald’s (MCD) shares surged 2.98% on August 6, 2025, with a trading volume of $1.99 billion, marking a 56.85% increase from the previous day and ranking among the top 33 most traded stocks. The stock’s performance followed a stronger-than-expected earnings rebound driven by U.S. sales recovery and international expansion.
Global comparable sales rose 3.8% year-to-date, outpacing analyst estimates, while U.S. same-store sales grew 2.5% in Q2—reversing a 3.6% decline in Q1. Revenue reached $6.84 billion, surpassing forecasts, with adjusted earnings per share (EPS) of $3.19, exceeding expectations. Regional strength was highlighted by a 5.6% sales increase in international developmental markets, led by Japan, and a 4% rise in operated international markets.
CEO Chris Kempczinski attributed the turnaround to value-driven initiatives, including the $2.99 Chicken Snack Wrap, digital promotions, and loyalty programs. Analysts noted that renewed focus on affordability and menu innovation is resonating with consumers amid economic uncertainty. Despite challenges in retaining lower-income customers, higher- and middle-income segments showed increased engagement, supporting sales momentum.
McDonald’s maintained its 2025 guidance for global same-store sales growth but emphasized potential for upward revisions based on current trends. The stock’s pre-market rise reflected optimism over its strategic pivot toward value offerings and digital expansion, though long-term execution remains critical amid rising costs and competitive pressures.
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