McDonalds Shares Plummets 117 as Trading Volume Slips to 120th in Market Amid Ongoing Boycotts and Sales Woes

McDonald’s (MCD) fell 1.17% on July 31, 2025, with a trading volume of $1.1 billion, ranking 120th in the market. The decline follows ongoing challenges in reversing weaker sales amid shifting consumer behavior and external pressures.

The fast-food giant faces renewed scrutiny as The People’s Union USA, a protest group, organized a month-long boycott of McDonald’s starting August 1. This follows a previous boycott in June 2025, which saw a 2% year-over-year drop in customer visits. The group cited concerns over tax practices, price hikes, anti-union policies, and insufficient diversity, equity, and inclusion (DEI) efforts as key motivators. The extended boycott could further strain sales and operating income, which have already declined year-over-year.

To counter these challenges, McDonald’s unveiled a new Happy Meal collaboration featuring Hello Kitty and Teenage Mutant Ninja Turtles, set to launch on August 12. The limited-time promotion aims to leverage nostalgia and collectible appeal, a strategy the company has previously used to boost engagement. While the move may attract younger customers, it remains to be seen whether it can offset broader consumer skepticism and shifting spending patterns linked to inflationary pressures.

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