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McDonald’s Corp. (MCD) edged up 0.08% on August 7, 2025, with a trading volume of $1.11 billion, a 44.47% drop from the prior day’s activity, ranking it 87th in volume among listed stocks. The modest gain followed a mixed market session amid broader earnings reports and macroeconomic uncertainty.
UBS analysts highlighted
potential to expand its market share in the second half of the year despite macroeconomic headwinds, citing sustained global same-store sales growth and positive customer sentiment driven by value-focused menu innovations. The firm’s outlook underscores confidence in the company’s ability to navigate inflationary pressures and maintain its competitive edge in the fast-food sector.McDonald’s reported a 11% year-over-year increase in net income to $2.25 billion for Q2 2025, alongside a 5% revenue rise to $6.84 billion. The results reflect operational efficiencies and strategic pricing adjustments, which have bolstered profitability amid shifting consumer demand. The stock’s recent performance aligns with its broader focus on driving value perceptions and expanding digital engagement to retain market relevance.
A backtest of a strategy purchasing the top 500 stocks by daily trading volume and holding them for one day yielded a 166.71% return from 2022 to the present, significantly outperforming the benchmark’s 29.18% gain. This highlights the role of liquidity concentration in short-term performance, particularly in volatile markets, though investors are cautioned to assess risk tolerance before adopting such high-turnover strategies.

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