McDonalds Plummets 5.22% in Five Days, Ranks 54th in Trading Volume Amid Customer Satisfaction Woes

On June 20, 2025, McDonald's (MCD) experienced a 0.79% decline, marking its fifth consecutive day of losses, with a total decrease of 5.22% over the past five days. The trading volume for the day was 12.24 billion, placing it 54th in the overall market rankings.

McDonald's has secured an unwanted distinction in the restaurant industry, ranking lowest in customer satisfaction according to the 2025 American Customer Satisfaction Index (ACSI) Restaurant and Food Delivery Study. The study highlights that while large chains dominate in sales and visibility, they often fall short in customer satisfaction. McDonald's scored 70 out of 100, trailing behind regional favorites and smaller brands that excel in customer service. The chain's efforts to accelerate research and development are seen as a potential turning point to improve its customer satisfaction ratings.

McDonald's recent struggles in customer satisfaction are part of a broader trend in the restaurant industry, where large chains face challenges in maintaining consistency and personal touch as they expand. Digital ordering and delivery, critical to the modern restaurant experience, have proven to be a stumbling block for many industry leaders. McDonald's, along with other major brands, relies heavily on third-party services for these operations, which can lead to inconsistencies in the customer experience. The complexity of scaling digital operations appears to be a significant hurdle for the company.