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On May 23, 2025,
(MCD) saw a trading volume of $850 million, ranking 93rd in the day's stock market activity. The stock price increased by 0.08%.McDonald's has announced significant changes to its operating hours across the United States. The fast-food giant will extend the operating hours at many of its restaurant locations, with some locations now open 24 hours a day. This move is part of McDonald's strategy to attract more customers during late-night hours and potentially increase sales.
In addition to the extended hours, McDonald's is also celebrating the change with a giveaway on May 24. Customers can win merchandise and gift cards for free McCrispy Strips, adding an extra incentive for late-night visitors.
McDonald's has also decided to close all its CosMc's locations and deactivate the associated app by the end of June. This decision comes after the company piloted the new restaurant format, which featured customizable drinks and treats aimed at afternoon snackers. Despite initial plans to compete with rivals like Starbucks and Dutch Bros, McDonald's found that the complex drinks and technologies used in CosMc's did not fit well with regular store operations.
The closure of CosMc's locations marks the end of an experiment that allowed McDonald's to explore bold flavors and new technologies. However, the company plans to continue testing beverages inspired by CosMc's at its regular U.S. locations, indicating a continued interest in expanding its beverage offerings.
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