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McDonald's Unveils New Happy Meal Collaboration with Hello Kitty and Teenage Mutant Ninja Turtles
ByAinvest
Thursday, Jul 31, 2025 9:47 pm ET1min read
McDonald's has launched a new Happy Meal collaboration featuring Hello Kitty and Teenage Mutant Ninja Turtles. The limited-time meal includes a hamburger or Chicken McNuggets, fries or apple slices, and a drink, along with a collectible mashup toy. The new Happy Meal is available nationwide from August 12.
McDonald's has announced a new Happy Meal collaboration featuring Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty. The limited-time meal, set to debut on August 12, includes a choice of hamburger or Chicken McNuggets, fries or apple slices, and a drink, accompanied by a collectible mashup toy [1].The new Happy Meal is the latest in McDonald's series of successful collaborations with popular franchises. The fast-food giant has previously partnered with Hello Kitty and Yu-Gi-Oh!, and now extends this trend to include TMNT. The collaboration is a strategic move to capitalize on the nostalgic appeal of these brands, which have a strong fan base among both children and adults [2].
The new Happy Meal toys feature a dozen collectible characters, each pairing a TMNT character with a Hello Kitty friend. The toys include combinations such as Cinnamoroll x Michelangelo, Kuromi x Raphael, and Hello Kitty x Leonardo. The toys are designed to be both appealing and collectible, adding value to the Happy Meal experience [1].
McDonald's has a long history of successful Happy Meal collaborations, and this latest offering is no exception. The fast-food chain sells over 1 billion Happy Meals annually worldwide, contributing significantly to its sales. While competitors like Burger King and Wendy's have tried to replicate the success of the Happy Meal, none have matched McDonald's cultural impact [2].
The collaboration is part of McDonald's broader strategy to stay relevant and appealing to a diverse range of customers. By partnering with popular franchises and offering nostalgic experiences, McDonald's has built a loyal fan base and maintained its status as a fast-food giant [2].
References:
[1] https://www.elpasotimes.com/story/entertainment/2025/07/31/mcdonalds-to-launch-hello-kitty-ninja-turtles-happy-meal-toy/85462262007/
[2] https://www.thestreet.com/restaurants/mcdonalds-unveils-new-happy-meal-featuring-two-fan-favorite-brands
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