McDonald's Trading Volume Surges 81.45% to $12.72 Billion, Secures 98th Spot in Daily Rankings

On May 30, 2025, McDonald's (MCD) saw a significant increase in trading volume, with a turnover of $12.72 billion, marking an 81.45% rise from the previous day. This surge placed McDonald's at the 98th position in terms of trading volume for the day. The stock price of McDonald's also rose by 0.64%.

McDonald's Corporation and Yum! Brands, Inc. are two dominant players in the quick-service restaurant industry, both operating extensive international networks and primarily using a franchised business model. Both companies have prioritized digital innovation and global expansion as key strategies to drive growth and enhance customer engagement. The broader restaurant industry continues to benefit from higher menu pricing, average check growth, and aggressive expansion. Both companies are also seeing positive momentum from strategic partnerships with third-party delivery services and ongoing digital transformation.

However, both companies face challenges such as elevated labor costs and persistent food inflation, which are squeezing margins. Additionally, inflation-driven menu price hikes are beginning to impact customer traffic in certain segments. McDonald's strong record of innovation, leadership, and adaptability continues to position it for success, even amid challenging market conditions. The company is the world’s largest chain of fast-food restaurants, with a presence in more than 100 countries. Its offerings have reached the billion-dollar brand status through sustained product innovation and geographic expansion.

McDonald's is focusing on expansion efforts, planning to open 2,200 restaurants globally in 2025. The company expects to open 600 restaurants in the United States and international operated markets, and more than 1,600 restaurants in the International Developmental Licensed segment, including 1,000 in China. It aims to open 50,000 restaurants by 2027. McDonald’s is also focused on menu innovation to drive growth, emphasizing its core billion-dollar brands and expanding affordable offerings. In 2025, it launched the McValue platform in the United States, and introduced everyday affordable price menus and value bundles in key international markets, including Canada. The company also debuted McCrispy Chicken Strips nationwide and is testing new beverages inspired by CosMc’s. With McCrispy now in 70 markets and a new chicken item planned for 2026, McDonald’s continues to strengthen its global chicken portfolio and value-driven menu strategy.

Ever since the launch of the loyalty program in the United States, McDonald's has been able to transform its offerings across drive-thru, takeaway, delivery, curbside pick-up, and dine-in. The company has already introduced a loyalty program in more than 60 markets, including the United States, Germany, Canada, the U.K., Australia, and France. With increased digital adoption, the company is optimistic about its loyalty members’ growth trend. Since the launch of its loyalty program, the total number of 90-day active users has reached more than 170 million. Furthermore, in 2024, the system-wide sales to loyalty members were about $30 billion. It anticipates reaching 90-day active users to 250 million with $45 billion in annual loyalty system-wide sales by the end of 2027.