McDonald's announced that 3,000 stores will accept Alipay's "touch and pay" service.
2min read "McDonald's can now be ordered with a 'touch and pay'!" Recently, some users found that McDonald's restaurants have posted new smart stickers on the tables. Users can unlock their phones and touch the "smart sticker" to quickly jump to the McDonald's Alipay mini program and place an order.
According to the information, more than 3,000 McDonald's stores in Beijing, Shanghai, Hangzhou and other places have upgraded the "touch and pay" service on Alipay. Users can experience super value coupons at this stage.
From November 20 to December 15, each user who uses "touch and pay" for the first time in McDonald's offline stores will have the opportunity to receive a maximum of 5 yuan in dining coupons; in addition, from November 29 to December 15, customers who pay through Alipay "touch and pay" in participating stores on Fridays, Saturdays and Sundays will have the opportunity to enjoy a surprise free meal; in addition, customers who use "touch and pay" to pay for two nearby stores within 1 km will have the opportunity to get a McDonald's super value gift.
When the reporter walked into a McDonald's restaurant, he found that the store supported various ways of ordering, such as scanning the code, self-service machine ordering, and "touch and pay" ordering, providing customers with diversified ordering experiences. "Touch and pay" has been well received by customers since its launch, with many customers saying it is convenient and practical, and with the added bonus of attracting many customers to try it.
Ms. Yang, a resident of Jing'an District in Shanghai, tried "touch and pay" for the first time. She said, "Usually there are many people in McDonald's during workdays. Now with 'touch and pay', you don't have to queue up and can find a seat first. It's convenient for office workers. McDonald's always pays attention to local innovation. I hope other brand restaurants can also integrate it soon. Even if the QR code on the table is blurred or covered, it won't affect the dining experience."
Earlier, the Capital Airport Catering Company also launched the "touch and pay" function in its five airport catering circles. The data showed that the consumption amount of the airport catering circle using Alipay "touch and pay" on the first day of the National Day holiday was nearly 110% higher than that on the first day of service launch in September.
Industry insiders said that ordering is the core step of catering consumption. In recent years, thanks to the development of digital technology, the ordering experience of customers has been continuously optimized. The "touch and pay" service provides customers with more convenient options and makes the ordering process more efficient, which also plays a positive role in improving the brand image of the store.