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McDonald's announced that 3,000 stores will accept Alipay's "touch and pay" service.

Market IntelFriday, Nov 22, 2024 3:30 am ET
2min read

"McDonald's can now be ordered with a 'touch and pay'!" Recently, some users found that McDonald's restaurants have posted new smart stickers on the tables. Users can unlock their phones and touch the "smart sticker" to quickly jump to the McDonald's Alipay mini program and place an order.

According to the information, more than 3,000 McDonald's stores in Beijing, Shanghai, Hangzhou and other places have upgraded the "touch and pay" service on Alipay. Users can experience super value coupons at this stage.

From November 20 to December 15, each user who uses "touch and pay" for the first time in McDonald's offline stores will have the opportunity to receive a maximum of 5 yuan in dining coupons; in addition, from November 29 to December 15, customers who pay through Alipay "touch and pay" in participating stores on Fridays, Saturdays and Sundays will have the opportunity to enjoy a surprise free meal; in addition, customers who use "touch and pay" to pay for two nearby stores within 1 km will have the opportunity to get a McDonald's super value gift.

When the reporter walked into a McDonald's restaurant, he found that the store supported various ways of ordering, such as scanning the code, self-service machine ordering, and "touch and pay" ordering, providing customers with diversified ordering experiences. "Touch and pay" has been well received by customers since its launch, with many customers saying it is convenient and practical, and with the added bonus of attracting many customers to try it.

Ms. Yang, a resident of Jing'an District in Shanghai, tried "touch and pay" for the first time. She said, "Usually there are many people in McDonald's during workdays. Now with 'touch and pay', you don't have to queue up and can find a seat first. It's convenient for office workers. McDonald's always pays attention to local innovation. I hope other brand restaurants can also integrate it soon. Even if the QR code on the table is blurred or covered, it won't affect the dining experience."

Earlier, the Capital Airport Catering Company also launched the "touch and pay" function in its five airport catering circles. The data showed that the consumption amount of the airport catering circle using Alipay "touch and pay" on the first day of the National Day holiday was nearly 110% higher than that on the first day of service launch in September.

Industry insiders said that ordering is the core step of catering consumption. In recent years, thanks to the development of digital technology, the ordering experience of customers has been continuously optimized. The "touch and pay" service provides customers with more convenient options and makes the ordering process more efficient, which also plays a positive role in improving the brand image of the store.

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ConstructionOk6948
11/22
Wonder if this tech can help stabilize McDonald's sales. With digital boosters, they're innovating like never before. 🤔
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SeriousTsuki
11/22
QR code game is strong. No cash needed
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GJohannes37
11/22
Free meal promo? I'm all in for that.
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Ok-Memory2809
11/22
3k stores? That's some crazy adoption
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Critical-Database-49
11/22
Wondering if McDonald's will boost same-store sales? 🍔
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mrpoopfartman
11/22
Love the digitization game here, makes me think of $TSLA
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confused-student1028
11/22
$MCD cashing in on tech, solid play.
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BloodForThCursedIdol
11/22
Alipay collab with $MCD could be a game-changer for global fast-food giants. Smart move, embracing touch and pay.
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Blackhole1123
11/22
Finally, some decent FOMO vibes without traveling far
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ghostboo77
11/22
McDonald's upgrade = smart move. More efficiency.
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BrianNice23
11/22
Smart stickers on tables? 😂 Tech in our snacks
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durustakta
11/22
Kind of cool how tech is revolutionizing fast food, right? Imagine being able to order and pay without waiting. Not sure if it's scalable tho, traffic, glitches... but hey, innovation is key.
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BURBEYP
11/22
Looks like $MCD is catching digital waves. Betting they'll see a boost with tech-savvy users and increased efficiency
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surveillance_raven
11/22
That free meal promotion is lit. FOMO real, fam. I'm stocking up $MCD while it's sizzling.
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_punter_
11/22
MCD knows how to hustle in China with Alipay. Digital is the future. Who's next on your watchlist?
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