McDonald's Revives Iconic Monopoly Game with $1M Cash Prize and New Digital Twist

McDonald's is bringing back its Monopoly game after nearly a decade with a limited time promotion starting Oct. 6. Customers can play through the company's mobile app as registered loyalty members and have the chance to redeem prizes including a $1 million cash prize, 1 million American Airlines AAdvantage Miles, and a new 2026 Jeep Grand Cherokee. The game will be played digitally for the first time, with physical pieces available on packaging.

McDonald's is set to bring back its iconic Monopoly game, nearly a decade after its last iteration. The promotion, slated to begin on October 6, will run for a limited time and will be accessible through the company's mobile app for registered loyalty members. This digital reboot aims to enhance customer engagement and loyalty, particularly amidst a challenging economic landscape.

The game will feature a variety of prizes, including a $1 million cash prize, 1 million American Airlines AAdvantage Miles, and a new 2026 Jeep Grand Cherokee. Participants can earn digital or physical game pieces by purchasing eligible items or using their loyalty points. The physical pieces will be available on packaging, while digital pieces can be collected directly through the app.

The reintroduction of the Monopoly game coincides with McDonald's broader strategy to rejuvenate its customer base and value proposition. In July, the company announced the return of its Extra Value Meals, a move aimed at boosting traffic among budget-conscious consumers McDonald's brings back Monopoly with big prizes^[1].

McDonald's is not alone in its efforts to attract customers. The fast-food sector has been facing significant challenges, including margin pressures due to supply chain issues and higher labor costs resulting from minimum wage increases. As of July, menu prices at limited-service restaurants rose by 3.3% year over year McDonald's brings back Monopoly with big prizes^[1].

The digital nature of the Monopoly game reflects McDonald's broader shift towards technology-driven customer engagement. The company has been updating its rewards program to include new items such as the Sausage Biscuit, Sausage Mcgriddle, and Hotcakes, which can be redeemed for points New Rewards added in McDonalds App : r/fastfood^[2].

This move is part of a broader strategy by McDonald's to enhance customer loyalty and engagement amidst a competitive and challenging market environment. The digital Monopoly game, combined with the return of Extra Value Meals, underscores the company's commitment to innovation and customer satisfaction.