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McDonald's Revives "Extra Value Meals"
ByAinvest
Tuesday, Sep 2, 2025 10:32 am ET1min read
McDonald's plans to reintroduce "Extra Value Meals" to their menu, a move aimed at boosting sales and attracting customers. The meals will feature a combination of a burger, fries, and drink at a discounted price. The move is part of the company's efforts to revamp its offerings and appeal to price-conscious consumers.
McDonald's has announced the return of its Extra Value Meals, a strategy aimed at boosting sales and appealing to price-conscious consumers. The fast-food giant is set to launch the new combo meals on September 8, offering a 15% savings compared to buying the individual components separately.The company has been focusing on value since June 2024, when it introduced $5 meal deals, which were extended multiple times. In January, McDonald's launched the McValue Menu. The new Extra Value Meals will include eight different combinations, such as the Sausage McMuffin with Egg, Sausage Egg and Cheese McGriddles, and Big Mac. Two of these meals, the Sausage McMuffin with Egg and Big Mac, will have a limited-time discount of $5 and $8, respectively.
McDonald's reported a 2.5% sales increase during its quarterly earnings call in August but warned that low-income consumers are shying away from fast food. CEO Christopher Kempczinski emphasized the importance of reengaging this segment, as they typically visit restaurants more frequently than middle- and high-income consumers.
The move is part of a broader strategy to expand the value menu, with more price-pointed meals planned for November. Snack Wraps, which were discontinued in 2016, will also be available for $2.99 through the end of the year.
The reintroduction of Extra Value Meals is a response to the ongoing challenges faced by the fast-food industry, including reduced spending by low-income consumers. By offering more affordable options, McDonald's aims to attract these customers and boost its market share.
References:
[1] https://www.axios.com/2025/09/02/mcdonalds-extra-value-meals-release-date
[2] https://www.nbcnews.com/business/consumer/mcdonalds-expand-value-menu-discounted-combo-meals-rcna228498
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