AInvest Newsletter
Daily stocks & crypto headlines, free to your inbox
_6ff029a61766633234293.png?format=webp&width=1186&height=250)
McDonald's Cuts Combo Meal Prices to Boost Affordability
ByAinvest
Wednesday, Aug 20, 2025 7:18 am ET1min read
McDonald's is cutting combo meal prices by 15% to make its menu more affordable. The move comes after CEO Chris Kempczinski admitted that the chain's menu has become too expensive and pledged to fix the problem. The lower prices will take effect next month, and McDonald's will also expand its combo offerings with a $5 breakfast deal and an $8 Big Mac and McNugget special. The company aims to appeal to value-minded consumers who have become deterred by pricey meals.
McDonald's (NYSE:MCD) has announced a significant price reduction for its combo meals, aiming to make its menu more affordable. The fast-food giant has agreed to discount eight popular combo meal offerings by 15%, according to a Wall Street Journal report [1]. This move comes after CEO Chris Kempczinski acknowledged that the chain's menu has become too expensive and pledged to address the issue [2].The price reduction will go into effect next month, with McDonald's also introducing new combo meal specials. These include a $5 breakfast deal and an $8 Big Mac and McNugget special. The company is providing financial support to franchisees who agree to lower their prices, as part of the pricing strategy [1].
The decision to slash combo meal prices is a response to the growing perception that McDonald's has become less affordable. In 2023, an $18 Big Mac combo meal went viral, sparking a debate about the chain's affordability [2]. The inflation crisis that followed the pandemic has altered many customers' views of McDonald's, making it seem less of a budget-friendly option compared to other fast-food chains [2].
McDonald's aims to appeal to value-minded consumers who have become deterred by pricey meals. The company's CEO, Chris Kempczinski, stated that "consumers’ value perceptions are most influenced by our core menu pricing" [2]. The new pricing strategy is part of a broader effort to revamp the company's menu and improve its affordability.
References:
[1] https://www.investing.com/news/stock-market-news/mcdonalds-and-franchisees-agree-to-discount-combo-meals--report-93CH-4201801
[2] https://www.cnn.com/2025/08/20/food/mcdonalds-combo-lower-prices
Ainvest News articles are AI-generated using advanced large language model (LLM) technology designed to analyze and synthesize publicly available data and news. While AI tools assist in producing initial drafts and insights, all AI generated content published on Ainvest is subject to comprehensive human editorial review before publication. A designated human editor reviews, verifies, and approves each article for factual accuracy, coherence, and compliance with AInvest Fintech Inc’s editorial and disclosure standards.
Despite these review procedures, the information provided may still contain inaccuracies, incomplete data, or time sensitive references due to the inherent limitations of AI generated analysis and evolving changes. The material is provided strictly for informational and educational purposes and does not constitute personalized investment, legal, or financial advice. Readers should independently verify all facts, figures, and statements before making any decision based on this content.
AInvest Fintech Inc. its affiliates, and partners accept no liability or responsibility for any direct or consequential losses arising from reliance on this content. All articles and analyses are subject to revision, update, or removal without prior notice to maintain accuracy and integrity in our publications.
Comments
No comments yet