McDonald's Brings Back the Magic of McDonaldland with Limited-Edition Meal and Shake

McDonald's introduces the McDonaldland Meal, featuring a limited-edition Mt. McDonaldland Shake, a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World Famous Fries, and a collectible souvenir. The meal is part of an immersive experience that taps into the past to create the future, allowing fans to explore the magical world of McDonaldland. The new meal is available starting August 12.

McDonald's is set to reintroduce its iconic McDonaldland characters with the launch of the McDonaldland Meal on August 12. This limited-time offering includes a choice between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World Famous Fries, and a new Mt. McDonaldland Shake. Each meal comes with a collectible souvenir, adding to the nostalgia and excitement of the campaign.

The Mt. McDonaldland Shake is inspired by the fictional world's iconic landmark, featuring a vibrant blue color with pink whipped cream. This shake is reminiscent of the purple Grimace Shake released earlier this year, signaling a return to the brand's golden era [1].

The McDonaldland Meal is part of an immersive experience that allows fans to explore the magical world of McDonaldland. The meal includes one of six collectible tins, each themed to a different character from the McDonaldland gang, along with character-inspired postcards and stickers [2].

Limited-edition merchandise is also available, with collaborations with Pacsun and Away starting on August 12 and August 18, respectively. This merchandise includes sweat sets, graphic tees, luggage tags, and bag charms, allowing fans to carry a piece of McDonaldland magic with them [2].

McDonald's is expected to benefit from this nostalgic campaign, as similar special meals in the past have driven sales and created demand. The first adult Happy Meals, released in October 2022, sold out immediately, and the meals' Cactus Plant Flea Market toys quickly landed on eBay and online marketplaces [1].

This initiative comes amidst McDonald's second-quarter earnings report, scheduled for Wednesday, which will provide the first financial update since May. The company's performance in the past quarter may influence investor perceptions of the McDonaldland Meal's potential impact on sales and revenue.

References:
[1] https://www.axios.com/2025/08/05/mcdonalds-mcdonaldland-meal-shake-aug-12-release
[2] https://www.prnewswire.com/news-releases/experience-the-magic-of-mcdonaldland-with-a-signature-meal--specialty-shake-302521711.html