Mazda Abandons Console Dial for Touchscreen Infotainment, Axes Most Physical Controls

Mazda is transitioning to a touchscreen infotainment system, powered by Google technology, in its redesigned CX-5 and CX-50 models. The system will include Google Maps, Google Play Store, and Google Assistant. Mazda is also eliminating most physical controls, including audio and climate control knobs, to adhere to its "hands on the wheel, eyes on the road" safety philosophy. The decision was based on customer feedback, but may position Mazda behind other automakers that have already adopted touchscreens.

Mazda has announced significant changes to its CX-5 and CX-50 models, with a focus on integrating advanced touchscreen infotainment systems powered by Google technology. This shift is part of Mazda's ongoing effort to enhance safety and user experience while keeping up with industry trends.

The all-new 2026 CX-5, revealed on July 10, 2025, features a 15.6-inch integrated touchscreen display, the largest ever offered on a Mazda vehicle. This system is the hub for infotainment and connectivity, offering seamless integration and intuitive operation. It comes with Google Maps, Google Play Store, and Google Assistant, allowing owners to access a wide range of apps and services [1].

Mazda is also eliminating most physical controls, including audio and climate control knobs, to adhere to its "hands on the wheel, eyes on the road" safety philosophy. This decision is based on customer feedback and aims to reduce driver distraction [1].

The new infotainment system is part of a broader strategy to modernize Mazda's offerings. The company has sold over 1.6 million CX-5 models in the United States and 4.5 million globally since its debut in 2012. This success has driven Mazda to continually innovate and improve its products [1].

However, this transition may position Mazda behind other automakers that have already adopted touchscreens. Companies like Tesla and BMW have been integrating touchscreen systems for several years, providing a more seamless and integrated user experience [2].

Despite this potential competitive disadvantage, Mazda's focus on safety and customer feedback is likely to be well-received. The new CX-5 and CX-50 models are expected to launch in early 2026, with customers able to learn more about the vehicles on the MazdaUSA.com website [1].

References:
[1] https://news.mazdausa.com/2025-07-10-Mazda-Reveals-All-New-2026-CX-5
[2] https://www.prnewswire.com/news-releases/mazda-reveals-all-new-2026-cx-5-302502063.html