Maylis Çarçabal: The New Voice of Bouygues

In the ever-evolving landscape of corporate communications, the appointment of Maylis Çarçabal as the Chief Communications Officer for the Bouygues group marks a significant shift. Çarçabal, who previously held the position of Executive Vice-President Communication and Brands for the TF1 group, brings a wealth of experience and a fresh perspective to one of France's most diversified and influential conglomerates. Her appointment comes at a pivotal moment for Bouygues, as the company navigates the complexities of a global market and the challenges of maintaining its reputation across multiple sectors.



Çarçabal's career trajectory is a testament to her strategic acumen and her ability to adapt to changing media landscapes. Beginning her career at Carat-Aegis Medias, she quickly rose through the ranks, taking on key roles at Voyage TV and TMC before joining TF1. Her experience in programme promotion, diversification, and new media activities has equipped her with the skills necessary to lead Bouygues' communications strategy. As Olivier Roussat, Chief Executive Officer of the Bouygues group, noted, "I am delighted to welcome Maylis Çarçabal, a highly reputed professional and manager appreciated for her interpersonal and human qualities." This endorsement underscores the high expectations placed on Çarçabal as she takes the reins from Pierre Auberger, who held the position for over two decades.

The Bouygues group, with its diverse business segments ranging from construction and telecoms to media, presents a unique set of challenges and opportunities for Çarçabal. The company's strategic priorities, such as leading the market for the construction and renovation of buildings and infrastructure, supporting customers to reduce their carbon footprints, and becoming a major player in the French telecommunications market, require a nuanced and multifaceted communications approach. Çarçabal's role will be to support these strategic priorities by engaging with all internal and external stakeholders and boosting the Bouygues group’s appeal.

One of the key challenges Çarçabal faces is the need to navigate the diverse business segments and global operations of the company. Bouygues operates in over 80 countries, each with its own unique cultural, regulatory, and market environments. This global footprint requires a communications strategy that is both flexible and consistent, able to adapt to local contexts while maintaining a unified brand message. Çarçabal's experience in managing diverse brands and stakeholder engagement at TF1 will be invaluable in this regard.

Another challenge is the need to balance the company's strategic priorities with its commitment to sustainability and innovation. Bouygues is at the forefront of digital transformation, with initiatives such as Bouygues Telecom's "Ambition 2026" plan aiming to accelerate growth and become a major player in the fiber market. Çarçabal will need to communicate these initiatives effectively, highlighting the benefits of digital technologies and sustainability efforts to customers and stakeholders. As Bouygues Telecom's CEO Richard Viel stated, "Bouygues Telecom’s strategy since 2015 has been an undisputed success. The business and financial targets set at the time have all been achieved or exceeded, making Bouygues Telecom the operator with the fastest sales growth on the French market and among the very first in Europe."

The appointment of Maylis Çarçabal as Chief Communications Officer for the Bouygues group is a strategic move that reflects the company's commitment to innovation, sustainability, and stakeholder engagement. As Çarçabal takes on this new role, she will be tasked with navigating the complexities of a global market, balancing the company's strategic priorities with its commitment to sustainability, and communicating the benefits of digital transformation to customers and stakeholders. Her experience and expertise make her well-suited to meet these challenges and drive the Bouygues group forward in the years to come.