RE/MAX Holdings Names Vic Lombardo as President of Mortgage Services, to Lead Motto Mortgage and Wemlo Brands.

Monday, Aug 18, 2025 4:38 pm ET2min read

RE/MAX Holdings has appointed Vic Lombardo as President of Mortgage Services, overseeing Motto Mortgage and wemlo brands. Lombardo has over 30 years of industry experience and will report directly to CEO Erik Carlson. His focus will be on driving growth opportunities for Motto Mortgage franchisees and enhancing the potential of wemlo. Lombardo will work to deliver innovative solutions and exceptional experiences for brokers, loan originators, and their customers.

RE/MAX Holdings, Inc. (NYSE: RMAX) has appointed Vic Lombardo as President of Mortgage Services, a significant move aimed at driving growth and innovation within the company's mortgage services division. Lombardo, a seasoned industry veteran with over 30 years of experience, will oversee Motto Mortgage and wemlo, two key brands under RE/MAX's mortgage services umbrella. He will report directly to CEO Erik Carlson and is expected to lead the company's mortgage operations with a focus on empowering Motto Mortgage franchisees and enhancing the potential of wemlo, a third-party mortgage processing solution with an all-in-one digital platform.

Lombardo's extensive background includes serving as Chief Operating Officer at Guaranteed Rate Affinity and previously holding various positions at PHH Mortgage. He also spent a decade as Broker/Owner of an independent real estate brokerage, expanding it into mortgage and ancillary services. His appointment comes at a time when the mortgage industry is undergoing significant changes, with nearly half of Licensed Mortgage Loan Originators leaving the field since 2023, creating both challenges and opportunities [3].

In his new role, Lombardo will be responsible for leading technology and customer-first initiatives that will empower Motto Mortgage franchisees and create stronger growth opportunities for RE/MAX Broker/Owners. He will also work on maximizing the potential of wemlo, which aims to deliver innovative solutions and exceptional experiences for brokers, loan originators, and their customers.

As part of his appointment, Lombardo received an inducement award of 75,000 restricted stock units (RSUs) that will vest in equal installments on March 1, 2026, 2027, and 2028. The RSU award was approved by the Compensation Committee of the Board of Directors in reliance on the employment inducement exemption under NYSE Listed Company Manual Rule 303A.08 [1].

RE/MAX Holdings, Inc. is one of the world's leading franchisors in the real estate industry, with more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. The company launched Motto Franchising, LLC in 2016, creating Motto Mortgage, the first and only national mortgage brokerage franchise brand in the U.S. Motto Mortgage has over 210 open offices across more than 40 states [2].

Forward-looking statements included in this press release should not be read as a guarantee of future performance or results and will not necessarily accurately indicate the times at which such performance or results may be achieved. These statements are based on information available at the time they are made and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements [2].

References:

[1] https://www.stocktitan.net/news/RMAX/re-max-holdings-inc-announces-vic-lombardo-as-president-of-mortgage-bl61x8rz0seq.html
[2] https://www.prnewswire.com/news-releases/remax-holdings-inc-announces-vic-lombardo-as-president-of-mortgage-services-to-lead-motto-mortgage-and-wemlo-brands-302532551.html
[3] https://www.innovativemlo.com/why-2025-is-a-huge-opportunity-for-mortgage-loan-originators

RE/MAX Holdings Names Vic Lombardo as President of Mortgage Services, to Lead Motto Mortgage and Wemlo Brands.

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