Matterport 2025 Winter Release: Productivity Multiplied Delivers The Next Leap in Property Marketing and Management

The 2025 Winter Release of Matterport's digital twin technology and spatial data capture platform has brought about a significant leap in property marketing and management, empowering customers to work smarter, move faster, and drive stronger business results. Packed with powerful new features, AI-driven automation, and workflow-enhancing tools, this release sets a new standard for the digital transformation of the built world. Matterport's Chairman and CEO, RJ Pittman, emphasizes the game-changing impact of the 2025 Winter Release, stating, "The 2025 Winter Release is a game-changer for real estate professionals. We’re making it easier than ever to market, manage, and sell properties with AI-powered tools that save time and maximize impact."

Matterport Marketing Cloud: Streamlined Listing Process
One of the standout features of the 2025 Winter Release is the Matterport Marketing Cloud, which enables real estate agents to schedule a property to be digitized and receive a complete, ready-to-use digital marketing package within approximately 1 to 2 business days in most major metros. This streamlined listing process reduces the time it takes to get properties on the market, making it easier than ever for agents to market, manage, and sell properties. The digital marketing package includes a stunning 3D virtual tour, high-resolution images, a polished, social-media-ready video, AI-generated property descriptions, and detailed floor plans with precise room measurements, all powered by Matterport's Property Intelligence. Seamless MLS integration eliminates usual listing delays, helping agents get properties on the market faster with minimal effort.

Smarter Tagging Tools: Enhanced Efficiency and Documentation
The 2025 Winter Release introduces new enhancements to Matterport's tagging functionality, helping designers, architects, contractors, and property managers work more efficiently. Users can now copy annotations (tags) from one digital twin to another or import/export tags using CSV files, eliminating the need to recreate them manually. This is particularly valuable for long-term projects where maintaining consistent documentation across multiple scans is critical. Teams can also add field tags in real time while scanning, ensuring observations are recorded instantly and included in the final digital twin. These upgrades reduce the need for extra site visits, saving time and money compared to previous releases.

Faster Collaboration with New Multi-User Scanning: Merge
The new Merge functionality allows multiple users to scan a property at the same time and combine their work into a single digital twin. This dramatically reduces turnaround time for large or complex properties, enabling teams to capture spaces faster and work more efficiently. Whether scanning office buildings, multi-unit developments, or expansive retail spaces, teams can now collaborate in real-time, getting the job done in a fraction of the time compared to previous releases. This feature not only improves collaboration but also ensures that no areas are missed or overlooked, resulting in a more comprehensive and accurate digital twin of the property.

Declutter Any Space Instantly with Matterport's Defurnish Tool
Home sellers and agents can now remove clutter, excess furniture, or personal items from a space with a single click, making it easier for buyers to see a property's full potential. Users can also set the defurnished version of a 3D tour or still image as the default viewing experience. Coming soon, they will also be able to create highlight reels that showcase both furnished and defurnished views. Originally introduced in the 2024 Fall Release, defurnish is now fully available, giving real estate professionals a powerful way to present listings in their best light.

In conclusion, the 2025 Winter Release of Matterport's digital twin technology and spatial data capture platform delivers the next leap in property marketing and management. With its AI-driven automation, workflow-enhancing tools, and powerful new features, this release empowers customers to work smarter, move faster, and drive stronger business results. The Matterport Marketing Cloud streamlines the listing process, smarter tagging tools enhance efficiency and documentation, faster collaboration with new multi-user scanning improves turnaround time, and the defurnish tool helps real estate professionals present listings in their best light. As Matterport continues to innovate and push the boundaries of digital twin technology, it remains at the forefront of the digital transformation of the built world.