Mattel's Roberto Stanichi: Driving Growth and Brand Iconicity

Mattel, Inc. (NASDAQ: MAT) has promoted Roberto Stanichi to Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets, reflecting his significant contributions to the company's success. Stanichi's insights-driven approach and enterprise mindset have been instrumental in driving growth and enhancing brand iconicity across Mattel's portfolio.

Under Stanichi's leadership, Hot Wheels has solidified its position as the #1 selling toy in the world, with seven consecutive record years. His strategic foundation and audience-centric approach have transformed the brand into an iconic automotive franchise, appealing to both kid and adult fans. Stanichi's focus on product, content, digital gaming, and live experiences has been pivotal in Hot Wheels' success.

Stanichi's enterprise mindset and 'challenger spirit' have not only propelled Hot Wheels but also contributed to Mattel's overall growth and expansion of its IP-driven toy business. His oversight of the Vehicles category has led to over $1.6B in gross billings for Mattel. Additionally, Stanichi has played a crucial role in igniting Matchbox's sustainability efforts and cementing Disney Pixar Cars as an evergreen brand.

In his expanded role, Stanichi now oversees the Thomas and Friends franchise and the Building Sets category, led by MEGA. His leadership is expected to continue driving growth and enhancing the performance of these brands, further solidifying Mattel's position as a leading global toy and family entertainment company.

Stanichi's appointment underscores Mattel's commitment to fostering a culture of innovation and growth, driven by talented leaders like Stanichi. As Mattel continues to execute its strategy to grow its IP-driven toy business and expand its entertainment offering, Stanichi's contributions will be vital in achieving these goals.