Mattel’s Q2 Earnings Forecast Plunges to $0.04
Forward-Looking Analysis
Mattel (NASDAQ: MAT) is scheduled to report its 2026 Q2 earnings on August 4, 2026, after market close. Wall Street consensus forecasts an Earnings Per Share (EPS) of $0.04 for this quarter, a significant decline from the $0.19 EPS recorded in the same period last year. This projected drop highlights a challenging operational environment, as the company navigates a transition from its strong 2024 performance, where it beat estimates in multiple quarters, to a more subdued outlook for 2026.
Analyst sentiment remains mixed but leans moderate. Based on 9 analysts, the consensus rating is a "Buy," with 44.44% assigning a Strong Buy and 44.44% a Hold. The average 12-month price target stands at $19.56, implying a potential upside of 36.37% from recent trading levels, with a high target of $30.00 and a low of $13.00. Notable analyst views include Arpine Kocharyan at UBS maintaining a Strong Buy with a $30.00 target, while Michael Baker at DA Davidson holds a Strong Buy at $18.00. Conversely, Eric Handler at Roth Capital and Megan Alexander at Morgan Stanley maintain Hold ratings with $22.00 targets.
Looking beyond the immediate quarter, long-term forecasts suggest modest growth. Analysts project 2026 full-year EPS at an average of $1.35, down from the current trailing EPS of $1.60. Revenue is forecast to reach $5.7 billion for the next year, reflecting a 6.22% increase. However, earnings growth is expected to lag the US Leisure industry average of 13.6%, with MATMAT-- forecast at 4%. Return on Equity is projected at 26.98%, and Return on Assets at 8.98%, both below industry averages. While the stock is currently trading below its 200-day simple moving average, the valuation metrics, including a P/E ratio of 34.66, suggest the market is pricing in near-term headwinds despite long-term IP strength.

Historical Performance Review
In 2026 Q1, MattelMAT-- demonstrated resilient profitability despite lower top-line pressure. The company reported revenue of $862.20 million, supported by a robust gross profit of $386.80 million. Net income reached $61.00 million, translating to an EPS of $0.21. This performance indicates that while revenue growth may be stagnant, the company is maintaining healthy margins and generating positive earnings, setting a baseline that contrasts sharply with the depressed $0.04 EPS forecast for Q2 2026.
Additional News
Recent market data indicates shifting investor sentiment and strategic focus for Mattel. Short interest has increased significantly, rising 18.73% to account for 2.59% of the float, with a days-to-cover ratio of 2.7. This uptick in short positions suggests decreasing investor confidence in the near term. Despite this, institutional ownership remains high at 93.51%, signaling continued trust from major funds. On the product front, Mattel continues to leverage its intellectual property, with recent developments including the "Monster High 2" trailer debut and strategic collaborations in gaming with Scopely. The company also maintains a focus on sustainability, achieving a net impact score of 35.14% driven by positive contributions in jobs and consumer joy, although its environmental impact score remains negative at -1.95. Additionally, insider selling has occurred in the past three months, with executives selling approximately $3.6 million in stock, contrasting with zero insider buying.
Summary & Outlook
Mattel’s financial health shows mixed signals: strong gross margins and net income in Q1 2026 contrast with a sharply depressed Q2 EPS forecast of $0.04. Growth catalysts include its dominant IP portfolio (Barbie, Hot Wheels) and gaming collaborations, but risks involve slowing earnings growth relative to industry peers and rising short interest. While long-term revenue forecasts are positive, the near-term earnings miss risk creates uncertainty. The stance is Neutral to slightly Bearish for Q2, given the significant drop in expected EPS and negative sentiment indicators, though long-term valuation targets suggest underlying value.
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