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Mattel has appointed Natalia Premovic as its Chief Consumer Products and Experiences Officer, effective Jan. 5. Premovic previously worked at Netflix and Disney, leading consumer products and e-commerce globally. She will oversee Mattel's global consumer products, publishing, experiences, and location-based entertainment. Premovic will report to CEO Ynon Kreiz, who stated that her expertise will help Mattel derive more value from its intellectual property.

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