Mattel's Formula 1 UNO Collaboration: A Strategic Move for Brand Diversification
ByAinvest
Sunday, Nov 30, 2025 9:24 pm ET1min read
MAT--
Mattel has launched a new UNO Elite Formula 1 edition, featuring 10 F1 teams, drivers, and principals. This collaboration merges the popularity of UNO with the global appeal of Formula 1, positioning Mattel to capture interest from both gaming enthusiasts and motorsport fans. While the partnership adds a new dimension to Mattel's investment narrative, its material effect on near-term financial catalysts appears limited. High debt and slower revenue growth remain meaningful risks.
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