Material Wins Two ESOMAR Awards for Customer Experience Insight and AI Innovation

Thursday, Oct 2, 2025 9:30 am ET1min read
FRMI--

Material, an intelligent growth company, received two ESOMAR Awards for its work in customer experience insight and excellence in AI in market research. The awards recognize Material's work with Encore and a global consumer payments financial technology company, and its implementation of Muse, a proprietary AI tool. The company was also named a finalist in the Innovative Data Visualization category for its customer journey work with retailer Northern Tool.

The AI in Energy Market has shown remarkable growth and is poised for significant expansion in the coming years. According to a recent report by DataM Intelligence, the market reached US$ 9.89 billion in 2024 and is expected to grow to US$ 99.48 billion by 2032, with a compound annual growth rate (CAGR) of 33.45% during the forecast period 2025-2032 United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1].

Key developments in the United States and Japan have been driving this growth. In September 2025, Fermi Corp., co-founded by former U.S. Energy Secretary Rick Perry, raised $682.5 million in its IPO, aiming to develop a 15 million-square-foot AI-powered data center and power plant in Amarillo, Texas United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1]. Meanwhile, the U.S. Department of Energy announced a $625 million investment to expand and reinvigorate the nation's coal industry, supporting energy production and coal communities United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1].

In Japan, the government has been investing in AI-driven energy solutions to enhance grid management and optimize energy consumption United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1]. Additionally, Japanese automaker Toyota has partnered with AI startups to develop smart grid technologies that enable electric vehicles to communicate with the power grid, promoting sustainable energy usage United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1].

The market has also seen significant mergers and acquisitions (M&A) activity. In the United States, Blackstone acquired the Hill Top Energy Center, a 620 MW natural gas plant in Pennsylvania, for about $1 billion, reflecting growing investor demand for power infrastructure to meet AI-driven electricity consumption United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1]. Japan recorded a historic $232 billion in M&A activity in June 2025, driven largely by energy, technology, and infrastructure transactions United States AI In Energy Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities[1].

Key players in the market include Schneider Electric, Siemens AG, General Electric, ABB, Honeywell International Inc, IBM, Microsoft Inc., Oracle, C3.ai, Inc., and Vestas Wind Systems A/S. These companies are leveraging AI to optimize energy production, improve grid management, and enhance sustainability.

The AI in Energy Market is expected to continue growing, driven by increasing demand from AI and data centers, and the need for more efficient and sustainable energy solutions. As the market evolves, investors and financial professionals should closely monitor these developments to capitalize on growth opportunities.

Material Wins Two ESOMAR Awards for Customer Experience Insight and AI Innovation

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