Match Group's Future in Focus: PURE's Gen Z Surge Sparks Concerns Over Engagement and Valuation
ByAinvest
Tuesday, Feb 3, 2026 3:36 pm ET1min read
MTCH--
Match Group's flagship apps Tinder and Hinge saw significant declines in engagement, while PURE, a Gen Z-focused dating app, reported rapid user and revenue growth. The shift in user activity raises questions for Match Group's future user acquisition and market share. The stock trades around $31.54, with an 8.8% decline in the last year and a 79.6% decline over five years.
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