Mastercard Partners with Jonas Brothers to Support Stand Up To Cancer with $5 Million Donation

Mastercard partners with Jonas Brothers to release a new music video in support of Stand Up To Cancer. The campaign involves donating up to $5 million to cancer research through eligible Mastercard transactions. The initiative centers around the song "I Can't Lose," which debuts alongside the campaign. Mastercard will donate one cent for every purchase made with a Mastercard at qualifying restaurants and grocery stores, up to $5 million, until August 22.

Mastercard, a leading global payments technology company, has partnered with the Jonas Brothers to launch a new initiative in support of Stand Up To Cancer (SU2C). The campaign, which runs until August 22, 2025, involves the release of a new music video featuring the song "I Can't Lose" by the Jonas Brothers. The campaign aims to raise funds for cancer research by donating one cent for every eligible Mastercard transaction made at qualifying restaurants and grocery stores, up to a maximum of $5 million [1].

The collaboration between Mastercard and the Jonas Brothers is part of Mastercard's ongoing 15-year support for SU2C. The initiative celebrates the inspiring ways people stand up to cancer every day and encourages cardholders to join the movement to make a difference. The campaign's anthem, "I Can't Lose," is set to debut alongside the launch and will be featured in a special airing during the 2025 MLB All-Star Game Presented by Mastercard on FOX, following SU2C's Placard Moment™ [1].

Mastercard's partnership with the Jonas Brothers is more than just a music video release. It is about inspiring cardholders to support SU2C and join the fight against cancer. Rustom Dastoor, EVP of Marketing and Communications for the Americas at Mastercard, stated, "Our partnership with the Jonas Brothers is more than just creating a unifying anthem to raise awareness for a cause; it’s about inspiring cardholders to join us in supporting Stand Up To Cancer. When we come together, we know that we can make a difference" [1].

The campaign's success relies on the participation of Mastercard cardholders. To get involved, individuals need to use their Mastercard to make purchases at qualifying restaurants or grocery stores. The donations will be made directly to SU2C, a 501(c)(3) charitable organization dedicated to eliminating cancer. To learn more about the campaign and how to get involved, visit Mastercard's official website at mastercard.com/SU2C [1].

References:

[1] https://www.silicon.co.uk/press-release/mastercard-and-jonas-brothers-to-debut-music-video-in-support-of-stand-up-to-cancer