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Mastercard Enters Crypto Mainstream: Real Solutions, Simplified Transfers

Coin WorldTuesday, Feb 18, 2025 12:50 pm ET
1min read

Mastercard's Head of Crypto and Blockchain, Raj Dhamodharan, has announced that the company has moved from the experimental phase to offering real crypto solutions. This shift comes as Mastercard continues to expand its presence in the cryptocurrency market.

In a recent development, Mastercard partnered with compliance firm Notabene to integrate its Crypto Credential system into the SafeTransact platform. This integration allows users to transfer encrypted assets using their email address instead of complex wallet addresses, simplifying the process for users.

By 2025, Mastercard plans to focus on three key areas in the cryptocurrency space: building cryptocurrency on-and-off-ramps, expanding Crypto Credential functionality, and stablecoin services. The company is already supporting financial institutions in using stablecoins for transaction settlements and plans to announce more partnerships and use cases this year.

Mastercard's move into the crypto market is part of a broader trend among financial institutions, which are increasingly recognizing the potential of cryptocurrencies and blockchain technology. As the market continues to evolve, companies like Mastercard are positioning themselves to take advantage of new opportunities in the space.

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ken119
02/18

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Jelopuddinpop
02/18
@ken119 💸
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Hoshigetsu
02/18
Simplifying transfers with Notabene, neat move MAstercard.
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makeammends
02/18
@Hoshigetsu MAstercard's moves are solid. Crypto adoption growing fast.
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SocksLLC
02/18
Email addresses over wallet hassle? 🚀 Easy transfers
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Regime_Change
02/18
@SocksLLC Email wins again. Who needs private keys, amirite? 🤔
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Ecstatic_Book4786
02/18
EMAil addresses over wallet chaos? Notabene and Mastercard are making crypto transfers as smooth as a hot cup of coffee on a Monday morning.
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Aertypro
02/18
2025 goals sound ambitious, but crypto's wild
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TenMillionYears
02/18
MAstercard going all-in on crypto is like $AAPL jumping on the internet bandwagon back in the day. Smart move for the long haul.
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Stevitop
02/18
@TenMillionYears Agree, MA making smart moves.
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khasan14
02/18
@TenMillionYears Think MA will moon?
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Working_Initiative_7
02/18
MAstercard going all-in on crypto, bullish much?
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vaxop
02/18
Stablecoins for settlements? MAstercard's playing chess while others play checkers. They're thinking big in the crypto game.
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Critical-Database-49
02/18
Holding $BTC, $ETH. Stablecoins might hedge well.
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fmaz008
02/18
MAstercard going all-in on crypto is like $AAPL going all-in on AR; game changer for mainstream adoption.
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