Masterbrand, Inc. shares fall 1.68% intraday after Birds Eye launches new Masterbrand campaign.

Masterbrand, Inc. declined 1.68% in intraday trading. The company's stock price movement aligns with the recent news event where Birds Eye, a Nomad Foods brand, launched a new Masterbrand campaign: 'That's a Recipe for a Life Well Fed'. The campaign aims to promote the goodness of frozen food and its nutritional value, which could potentially drive sales and consumer interest in the brand.